To become an integral part of every household.
To constantly provide consumers with excellent quality product and value for money.
Principal objective is to be OEM or private lable manufacturers.
Mr. Kailash Sinhal started his career in 1976 after graduating in Business Management from BITS, Pilani. Mr. Kailash started SHP Group's Consumer Product division in the year 1987 and functioned as the Managing Director of the company. His core interests are Sales and Finance. His expertise in the field of sales has led the group to establish a very strong dealer network and a well managed sales team. Under Mr. Kailash's guidance the group has been transformed from a Family owned and managed Company into a well professionally managed Corporation. He is a very active person, and likes to pursue his hobbies in reading and watching movies.
Mr. Ashwini Sinhal provide active and engaged performance management. The provide developmental feedback to the team members and exchange employees towards performance improvisation. He ensures to work closely with management and employees to improve work relationships, build morale and increas productivity and relation.
Classic, a premium brand was launched in India in the year 2001 with the objective to provide quality products at a best, valuable price to its consumers. Oral Care products was the first product that was launched by the group under the brand name 'Classic'. Classic has been a market leader in the mass segment of Oral Care category. Further on the company ventured into Personal Care, Baby Care, Foot care, Feminine Care. Over the years Classic has maintained its position, by evolving itself and by remaining relevant to demands of modern and young India. Thus, enjoys tremendous Brand Equity and trust with every passing generation.